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The next major development came from behavioural psychology in American university research. Clark L. Hull (1884–1952), an eminent American psychologist, published the first major compilation of laboratory studies on hypnosis, Hypnosis & Suggestibility (1933), in which he proved that hypnosis and sleep had nothing in common. Hull published many quantitative findings from hypnosis and suggestion experiments and encouraged research by mainstream psychologists. Hull's behavioural psychology interpretation of hypnosis, emphasising conditioned reflexes, rivalled the Freudian psycho-dynamic interpretation which emphasised unconscious transference.
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A wide variety of the complementary therapies claim to improve health by producing relaxation. Some use the relaxed state to promote psychological change. Others incorporate movement, stretches, and breathing exercises. Relaxation and “stress management” are found to a certain extent within standard medical practice. They are included here because they are generally not well taught in conventional medical curricula and because of the overlap with other, more clearly complementary, therapies.​therapies.
“Before attending the Hypnotherapy Academy of America, I had already had over 500 hours of hypnotherapy training; however, I felt that I was missing some important concepts and skills, so I went to the Academy hoping to get what I was unable to get from other training. My goals were completely fulfilled. I received a solid foundation in hypnosis and hypnotherapy and learned how to take hypnotherapy to new heights and greater depths. As a result of the Academy training, I now do hypnotic work more efficiently and more effectively than with my prior training. Because the quality of my work as a hypnotherapist has significantly improved through the Academy training, I can offer greater value to my patients, and I can more easily market my practice.
Émile Coué (1857–1926) assisted Ambroise-Auguste Liébeault for around two years at Nancy. After practising for several months employing the "hypnosis" of Liébeault and Bernheim's Nancy School, he abandoned their approach altogether. Later, Coué developed a new approach (c.1901) based on Braid-style "hypnotism", direct hypnotic suggestion, and ego-strengthening which eventually became known as La méthode Coué.[63] According to Charles Baudouin, Coué founded what became known as the New Nancy School, a loose collaboration of practitioners who taught and promoted his views.[64][65] Coué's method did not emphasise "sleep" or deep relaxation, but instead focused upon autosuggestion involving a specific series of suggestion tests. Although Coué argued that he was no longer using hypnosis, followers such as Charles Baudouin viewed his approach as a form of light self-hypnosis. Coué's method became a renowned self-help and psychotherapy technique, which contrasted with psychoanalysis and prefigured self-hypnosis and cognitive therapy.
In Test 1 Mendelsohn and colleagues found that people in the PHA group (who could experience PHA) forgot more details from the movie than people in the non-PHA group (who could not experience PHA). But in Test 2, after the suggestion was cancelled, this memory loss was reversed. People in the PHA group correctly recognized just as many details from the movie as people in the non-PHA group. Somewhat surprisingly, however, the suggestion to forget was selective in its impact. Although people in the PHA group had difficulty remembering the content of the movie following the forget suggestion, they had no difficulty remembering the context in which they saw the movie.
Hypnosis has been used as a pain relieving technique during dental surgery and related pain management regimens as well. Researchers like Jerjes and his team have reported that hypnosis can help even those patients who have acute to severe orodental pain.[135] Additionally, Meyerson and Uziel have suggested that hypnotic methods have been found to be highly fruitful for alleviating anxiety in patients suffering from severe dental phobia.[136]
Hypnosis is not a dangerous procedure. It is not mind control or brainwashing. A therapist cannot make a person do something embarrassing or that the person doesn't want to do. The greatest risk, as discussed above, is that false memories can potentially be created and that it may be less effective than pursuing other, more established and traditional psychiatric treatments.
Speech, on account of the whole preceding life of the adult, is connected up with all the internal and external stimuli which can reach the cortex, signaling all of them and replacing all of them, and therefore it can call forth all those reactions of the organism which are normally determined by the actual stimuli themselves. We can, therefore, regard "suggestion" as the most simple form of a typical reflex in man.[165]

Confusion can occur when one seeks a hypnotherapist, as a result of the various titles, certifications, and licenses in the field. Many states do not regulate the title "hypnotist" or "hypnotherapist," so care must be exercised when selecting someone to see. As a rule, it is best to consult a professional in the field of mental health or medicine, although alternative sources for hypnosis are available. Care must be taken also by the therapist to ensure adequate training and sufficient experience for rendering this specialized service. The therapist must be well grounded in a psychotherapeutic approach before undertaking the use of hypnotherapy. Professionals should not attempt hypnotherapy with any disorder for which they would not use traditional therapeutic approaches. The patient seeking hypnotherapy is reminded that unskilled or amateur hypnotists can cause harm and should not be consulted for the purpose of implementing positive change in an individual's life. The detrimental effects of being subjected to amateur or inadequately trained persons can be severe and long lasting. (See abnormal results below.)
The American Society of Clinical Hypnosis (ASCH) is unique among organizations for professionals using hypnosis because members must be licensed healthcare workers with graduate degrees. As an interdisciplinary organization, ASCH not only provides a classroom to teach professionals how to use hypnosis as a tool in their practice, it provides professionals with a community of experts from different disciplines. The ASCH's missions statement is to provide and encourage education programs to further, in every ethical way, the knowledge, understanding, and application of hypnosis in health care; to encourage research and scientific publication in the field of hypnosis; to promote the further recognition and acceptance of hypnosis as an important tool in clinical health care and focus for scientific research; to cooperate with other professional societies that share mutual goals, ethics and interests; and to provide a professional community for those clinicians and researchers who use hypnosis in their work. The ASCH also publishes the American Journal of Clinical Hypnosis
"How long will I spend in therapy?", is like asking, "How long is a piece of string?" Everyone is different and everyone's individual needs and circumstances vary. There is no definitive answer. However, while some talking therapies can require commitments of a year or more, hypnotherapy tends to be a much faster solution. The average length of time I spend with a client is around 4-6 weekly sessions, to create sustainable changes which some have been trying to implement for years.
People have been entering into hypnotic-type trances for thousands of years. In many cultures and religions, it was regarded as a form of meditation. Modern day hypnosis, however, started in the late 18th century and was made popular by Franz Mesmer, a German physician who became known as the father of ‘modern hypnotism’. In fact, hypnosis used to be known as ‘Mesmerism’ as it was named after Mesmer.
There are numerous applications for hypnosis across multiple fields of interest, including medical/psychotherapeutic uses, military uses, self-improvement, and entertainment. The American Medical Association currently has no official stance on the medical use of hypnosis. However, a study published in 1958 by the Council on Mental Health of the American Medical Association documented the efficacy of hypnosis in clinical settings.[76]
Modern hypnotherapy is widely accepted for the treatment of certain habit disorders, to control irrational fears,[35][36] as well as in the treatment of conditions such as insomnia[37] and addiction.[38] Hypnosis has also been used to enhance recovery from non-psychological conditions such as after surgical procedures,[39] in breast cancer care[40] and even with gastro-intestinal problems,[41] including IBS.[42][43]
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