In Test 1 Mendelsohn and colleagues found that people in the PHA group (who could experience PHA) forgot more details from the movie than people in the non-PHA group (who could not experience PHA). But in Test 2, after the suggestion was cancelled, this memory loss was reversed. People in the PHA group correctly recognized just as many details from the movie as people in the non-PHA group. Somewhat surprisingly, however, the suggestion to forget was selective in its impact. Although people in the PHA group had difficulty remembering the content of the movie following the forget suggestion, they had no difficulty remembering the context in which they saw the movie.
In the 1980s and 1990s, a moral panic took place in the US fearing Satanic ritual abuse. As part of this, certain books such as The Devil's Disciples stated that some bands, particularly in the musical genre of heavy metal, brainwashed American teenagers with subliminal messages to lure them into the worship of the devil, sexual immorality, murder, and especially suicide. The use of satanic iconography and rhetoric in this genre provokes the parents and society, and also advocate masculine power for an audience, especially on teenagers who were ambivalent of their identity. The counteraction on heavy metal in terms of satanic brainwashing is an evidence that linked to the automatic response theories of musical hypnotism.
Since hypnotherapy is an adjunct form of therapy, used along with other forms of psychological or medical treatment, there are many applications. Hypnotherapy can be used to treat anxiety, phobias, substance abuse including tobacco, sexual dysfunction, undesirable spontaneous behaviors, and bad habits. It can be used to help improve sleep, learning disorders, communication, and relationship issues. Hypnotherapy can aid in pain management and help resolve medical conditions such as digestive disorders, skin issues, and gastrointestinal side effects of pregnancy and chemotherapy. It can also be used by dentists to help patients control their fears or to treat teeth grinding and other oral conditions.